Six real Loftware buying centers, built from 28 months of wins and losses. Pick who you are, pick who you're calling, run the conversation — then get scored on what you actually did.
Your role sets the bar you're judged against. An SDR isn't scored like a CMO.
Pick a buying center, a seniority, and how hard you want them to be.
A live call, a LinkedIn post, a newsletter, or a call you already had.
Talk to them, then ask for a debrief scored across four dimensions.
This sets the bar you're scored against. A BDR earning a first meeting and a CMO judging campaign copy are doing completely different jobs, so they shouldn't be marked the same way.
Six buying centers from the 28-month analysis — or ALL of them at once, for anything unsegmented. Pick the seniority on the card — the same function behaves completely differently at VP level versus individual contributor.
A live conversation, a piece of content you're about to publish, or a call that already happened and needs scoring.
Talk to the buyer below. When you're done, hit Coach me and you'll get a debrief scored 1–5 on these four dimensions, against your role's bar.
Everything on one screen. Set it, run it, coach it.